Retail & Shopfront Signage in Kent

Retail is an incredibly competitive sector, so first impressions are everything. A well-designed sign can help you to stand out from the crowd while helping to set the tone for your customers and the experience they should expect. With Kent being home to a bustling high street and a number of local markets, it’s now more important than ever to invest in your brand so you can ensure the longevity of your business for years to come.

Attracting Foot Traffic 

Kent is home to several retail hubs and major shopping centres. With the Bluewater Shopping Mall and Fremlins Walk in Maidstone to compete with, you need to put your business on the map. An effective sign is one of the best ways to do this, as it helps your retail store to stand out, even in a crowded shopping area. Focus on bright fonts and bold imagery, so you can capture the attention of people walking by. You can even invest in 3D fascia signs, as a way to communicate your brand’s purpose, while complimenting the look of your building. Signs like this can also serve as a focal point, drawing people from local attractions to your premises, which for a retail business, can be an invaluable source of traffic.

Establishing your Brand Identity

Your shopfront signage is an extension of your brand. If you have a well-crafted sign, whether it’s one made out of flat-cut lettering or an illuminated fascia, you can showcase your brand’s personality and offerings. Signage conveys who you are and what your brand stands for, so if you run a bakery in Maidstone or sell stationery in Medway, you can establish your local presence. Over time, people will begin to associate your sign and your branding with what you stand for. This can help to create a sense of loyalty, and with Kent in particular having such a tight-knit community, it’s a great way for you to surpass your competition.

Professionalism and Trust

If you have an outdated or poorly maintained sign, then this will speak volumes about your business. It will deter customers and it will also reflect your offerings. Even if you provide the best service in the world, a poor sign can still give the wrong impression. Utilising high-quality folded tray signs and sign frames can help you avoid all of this, while also showing your customers that you pride yourself on attention to detail and professionalism. The cost of your sign will usually pay for itself too, as more and more people will enter your establishment when they see how much you care about your image.

Representing your Business in the Local Community 

Kent is known for its local charm and character. If you can put a lot of thought into the design of your sign, then this will help you position your business as a strong representation of the community. If your business is positioned in Medway or Maidstone, having a classic and traditional sign, or even a sign that looks handcrafted will compliment the surroundings, and the rich heritage that the area has to offer. Attention to detail like this helps to boost the visual appeal of your business, encouraging more foot traffic while showing that you care deeply about the community and its roots.

Conveying Important Information

Another huge benefit of having a strong sign is that it allows you to communicate key information. Shopfront signage allows you to display information about your business, to passersby. It may be that you include your logo, name, opening hours and phone number. With Kent being a hotspot for tourists and people who might not be familiar with the area, clear signage like this can make a major difference to your business. Attracting people from out of town can lead to more opportunities at a later date, so even though you may have been around for a very long time, having clear signage is still important for people who might not be familiar with who you are.

So as you can see, having clear retail signage is so important if you want your business to stand out from the crowd. With Kent in particular being a hub for retail stores and start-ups, it’s now more important than ever to elevate your brand and take control of the market. Quality signage is a great way to do this, and with our help, we’re confident you’ll see an increase in foot traffic, sales and impressions. 

Want to find out more about our signage Kent, or need our help with your shop front signage design? Give us a call at 01634 739 009. We’d be happy to help.